Xenara
Service · Field Service Management

Custom field service management software, built around how your trade actually runs.

Xenara builds field service management (FSM) software for HVAC, plumbing, electrical, pest control, roofing, solar, and cleaning operators across the United States and Canada. Dispatch, scheduling, AI receptionist, technician mobile, CRM, invoicing — designed around your trade, your dispatch rules, and your existing operation. The alternative to outgrowing ServiceTitan, Jobber, or Housecall Pro.

Production deployments
11 live

8 US clients (electrical, plumbing, pest control) + 3 Canadian clients (HVAC, plumbing, solar, cleaning).

Engagement range
$25k–$150k

From AI receptionist + dispatch overlay (4 weeks) to full custom platform (4–6 months).

Vertical coverage
9 trades

HVAC, plumbing, electrical, pest control, roofing, solar, cleaning, garage door, landscaping.

Geographic delivery
US + CA

Remote-first delivery from Mississauga, Ontario serving clients across North America.

Last updated

Why field service operators outgrow SaaS

The default path for an HVAC, plumbing, or electrical operation is to start on Housecall Pro or Jobber, graduate to ServiceTitan at some scale, and then quietly run into the ceiling. Per-tech pricing turns brutal past 20 technicians. Custom workflows take months and consultant fees to ship. Reports never quite show the numbers ownership actually wants. The CRM that promised to scale starts looking like the ceiling.

That's the moment most operators don't know they have a third option. The default narrative says you're either on a SaaS platform or you're a Fortune 500 with a 100-engineer software team. There's a third path: a custom field service platform engineered for your trade and your size, delivered by a senior team in 12–24 weeks, that you actually own.

That's what Xenara builds. Same modules a ServiceTitan offers — dispatch, scheduling, CRM, technician mobile, AI receptionist, invoicing, reporting — but built around your specific operation, with no per-tech pricing, no integration tax, and no vendor lock-in.

What a custom FSM platform actually includes

  • Dispatch & scheduling — drag-and-drop calendar, route optimization, technician assignment, real-time GPS tracking, ETA notifications.
  • AI receptionist — 24/7 call answering, trade-specific intake, instant booking, emergency triage to on-call dispatch.
  • Technician mobile app — job status, navigation, customer info, before/after photos, signatures, invoice generation, offline-first sync.
  • Customer-facing portal — live technician tracking, SMS updates, appointment reminders, payment links, support chat.
  • Quote & estimate automation — prebuilt pricing, instant estimates, financing calculator, e-signatures.
  • CRM & customer history — every call, job, photo, note, and payment in one customer record.
  • Invoicing & payments — multi-rail support (cards, ACH, financing, deposits), recurring billing for service contracts.
  • Inventory & parts tracking — truck stock, warehouse, restock alerts, parts-on-job linking.
  • Reporting & analytics — gross margin per job, revenue per technician, missed-call analysis, recurring contract churn.
  • ServiceTitan / Jobber / Housecall Pro migration — we move your data, history, customers, and integrations cleanly.

How we deliver

  1. 01

    Operations discovery

    Two weeks of walking your operation — dispatch desk, technician trucks, accounting workflow, customer-service team. We map what you actually do, not what your current software claims you do.

  2. 02

    Architecture + integration plan

    Stack decision (TypeScript / React / Next / Postgres / React Native), integration map (payment, accounting, AI receptionist, mobile), and the phased rollout sequence. Deliverable is a 30-page technical doc.

  3. 03

    Phased MVP build

    Dispatch + scheduling + mobile app in the first 8–10 weeks. Live with a pilot group of technicians. CRM, invoicing, reporting added in waves.

  4. 04

    Migration + cutover

    Data migration from ServiceTitan / Jobber / Housecall Pro / spreadsheets. Parallel-run for 2–4 weeks. Cutover only after the new system is provably better than the old one.

  5. 05

    Operate + improve

    Ongoing support engagement (Embedded Squad or Platform Retainer). Quarterly feature releases driven by ownership priorities, not vendor roadmap. You own the codebase and the data.

Industries we ship this for

HVACPlumbingElectricalPest controlRoofingSolar installationCleaning servicesGarage door repairLandscaping

Engagement & pricing

AI + Automation Overlay
$3k–$15k · 4–6 weeks

Best for: operators on ServiceTitan / Jobber / Housecall Pro who want AI receptionist + dispatch automation without leaving their CRM.

FSM Starter Platform
$25k–$50k · 12–16 weeks

Best for: 5–20 technician operators wanting their own platform: dispatch + scheduling + mobile + CRM + invoicing.

Full Custom FSM Platform
$60k–$150k+ · 4–6 months

Best for: 20+ technician operators outgrowing SaaS — full custom platform with deep integrations, multi-location support, advanced reporting, AI throughout.

Frequently asked

How is custom different from ServiceTitan, Jobber, or Housecall Pro?+

Three things: no per-technician pricing (you own the platform, not lease it), workflows built around your operation (not their template), and AI / automation embedded from day one instead of bolted on as upsells. The tradeoff is upfront cost vs ongoing SaaS fees — typically pays back in 18–30 months at scale.

What's the typical timeline?+

AI + automation overlays: 4–6 weeks. Starter platform: 12–16 weeks. Full custom FSM: 4–6 months. We always run the first 8–10 weeks to a live pilot — never a 6-month silent build.

Can you migrate us from ServiceTitan / Jobber / Housecall Pro?+

Yes — we've done it across multiple engagements. Customer history, recurring contracts, payment records, technician schedules, and integration endpoints all migrate cleanly. We run parallel for 2–4 weeks before cutover.

Do we own the code?+

Yes. Every line of code, the entire database, all integrations — yours. We deliver source code, deployment infrastructure, documentation, and a knowledge transfer to your internal team or designated successor.

What if we want to keep ServiceTitan but add AI receptionist + custom dispatch?+

Our AI + Automation Overlay engagement does exactly that. We integrate with your existing ServiceTitan tenant via API and layer custom AI receptionist, automated dispatch rules, and a custom mobile workflow on top. No need to migrate off the underlying CRM.

Are you only for big operators?+

No. We work with 5-technician operators on AI overlays and 80-technician operators on full custom platforms. The right engagement size scales to the operation.

What does ongoing support look like after launch?+

Monthly Platform Retainer — bug fixes, feature additions, integration changes, infrastructure costs. Typically 25–40% the cost of equivalent ServiceTitan licensing for the same headcount, with no per-tech pricing.

What about HVAC vs plumbing vs pest control — do you specialize?+

We've shipped FSM systems for 8 US clients (electrical, plumbing, pest control) and 3 Canadian clients (HVAC, plumbing, solar, cleaning). Each trade gets its own workflow patterns — emergency dispatch is different from recurring routes is different from project-based jobs. We build the trade-specific patterns in, not a generic FSM template.

Talk to us

Tell us what you're trying to ship and what's in the way. You'll get a real reply from a senior engineer — not a sales script.

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